mercredi 12 mars 2008

"Girls of Ryanair", un calendrier pour une oeuvre caritative

Une opération originale qui a eu sont petit Buzz de la part de Ryanair (dont nous avons déjà parlé dans l'affaire de la pub avec Nicolas Sarkozy et Carla Bruni). La compagnie de vols à bas prix a édité un calendrier avec la complicité de ses hôtesses (à vérifier!) dont le bénéfice a été intégralement reversé à une oeuvre caritative.

Ainsi 10'000 calendrier ont été vendu en moins d'un mois. La recette de 70'000 € a été offerte à l'association Angels Quest, dont le but est de fournir les moyens adéquats pour les enfants et jeunes adultes souffrants d'un handicape physique ou mental.

Assez cocasse, c'est les critiques de l’association espagnole de consommateurs FACUA qui a multiplié les ventes en s'insurgeant contre l’image trop sexy des hôtesses de Ryanair.

Vous pouvez télécharger une version pdf du calendrier 2008 "Girls of Ryanair".

9 commentaires:

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